Hubspot - no introduction needed - a little while back, noticed that companies were approaching employee happiness, performance, and "culture" in the same way…
Ping pong tables. Wellness rooms (whatever that means). Beer on tap. Kombucha on tap. Cold-brew on tap. Everything on tap.
On the surface, everything looked hunky-dory. But, when Hubspot dug deeper into the actual happiness of employees, they saw they were about as satisfied as a pride of lions forced to go vegan.
Why? Because Kombucha on tap doesn't make employees happy.
They understood that if they were genuinely a leader in the "future of work," they knew that looking far beyond perks was necessary to achieve their "Grow Better" mission.
Hubspot is no stranger to making employee well-being and happiness a growth lever within their organization.
From their "Global week of rest" to "no meetings Fridays," Hubspot, along with their Chief People Officer, Katie Burke, has spearheaded the use of well-being Playbooks to help their team recover, recharge, and re-align.
So much so that Katie Burke and her People team have embraced the super-power of asynchronous communication when leading a diverse and worldwide group.
Schedules and shared calendars (the devil) have created environments built on synchronicity — when two or more parties are in the same place (either physically or virtually) simultaneously.
However, we now live in a world where asynchronous (async) communication allows us to grow faster without requiring synchronously physically or virtually present stakeholders.
From Notion-inspired Playbooks that drive async management to communication tools such as Loom or Slack, async communication creates an environment that prioritizes mental health and true employee inclusiveness.
One of the critical differentiators between HubSpot and other fast-growing companies is how they internally communicate across broad business functions and time zones.
To solve this problem, Katie Burke, Chief People Officer of Hubspot, recently set up a new initiative to share a weekly Loom video discussing what's on her mind, key events and updates, celebrating wins, and communicating priorities and strategy to their global team.
Hubspot understands that asynchronous communication can super-power companies to lead from an environment where they can effectively communicate to their teams in a scalable and respectful way.
If communication or team alignment is an issue with your team or company, give this Playbook a try and see how your team improves.
Check out the demo below to see how easy it is to find and start a Playbook with your super-powered team!
When it comes to an understanding of when to implement this Hubspot Playbook, there is one question you must ask yourself.
In the context of Hubspot, they built this Playbook to improve alignment and communication in a large, diverse organization.
In the world of LEON, this Playbook would be considered a Support Playbook.
Read more about Support Playbooks.
You can search, start, set due dates, customize and send it to your team right through LEON.
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