We Had 28 People Tell Us What ‘Do No Harm’ Means to Them

Do no harm’ is a big deal. And, what it means to you is what we crave to know. 

We challenged managers, employees, and entrepreneurs to tell us what ‘do no harm’ means to them. Peruse what 28 of them had to say below: 

  1. "Do no harm means respecting the patient and making sure your judgement does not harm the patient in any way possible." - Dr. Sundip Shah

  1. “Live, and let others live.” - Aazar Shad

  1. “Do not mislead or make promises you can’t keep in order to win business.” - Bill Skowronski

  1. “Conduct your affairs with honor, humility and in a way that won’t knowingly or intentionally cause damage to a person, place or thing.” - Ryan Cormier 

  1. “Veganism should be the moral baseline.” - Keegan Myers

  1. “No harm, from this marketer's view, means that I treat you like I'd want to be treated. I don't do things that are questionable. And, I focus on what's good for society as much as what is good for my business.” - William Flanagan

  1. “Don't do short-term wins that will hurt you in the long run. It's easy to be focused on whatever the "metric of the month" is, but thinking long term, setting metrics and goals that will help the company in the long term, rather than harming ourselves in the long term for the sake of making arbitrary numbers this quarter.” - Kasey Bayne


  1. “If something feels like it's in the moral "grey area", that's a no. Have a list of contacts that aren't quite CCPA or GDPR compliant? That's a "no email." A client that wants to try and game the system in some way that's not illegal but is definitely not right? That's a no. Knowing our values, for our company, and our clients is key. Rand Fishkin has a quote that says, "if we're willing to change our mind on it for money, it's not a true company value." - Kasey Bayne

  1. “Do no harm from my point of view as a marketer is all about ethics and marketing in a way that is honest and transparent for the consumer. I never want to "trick" someone into making a purchase, I want them to make a purchase that they will always feel was a good decision!” - Cross Palalas

  1. “Avoid being blind to a problem caused by your actions on another.” - Kellen Casebeer

  1. “Don't make it worse. Always design, fix,create to make something better.” - Keith Brooks

  1. “For me, do no harm marketing is not just convincing someone to buy our product. It's transparency, and actually helping the consumer understand whether or not our product will really benefit them!” - Thea Silayro

  1. “For me, it's also trying to work with companies that I think bring something valuable to the community, business or consumers. Seeing how I work on marketing, I'm aware that some companies (like betting, oil and gas, etc) would do more harm if I did the marketing for them, so I'd rather choose not to.

I'd also say no to any business decision that tries to trick anyone - like let's do a promotion for a month, then charge the full price and hide that somewhere in t&cs or let's remove the cancellation fee and if they can't make it to an event/use a service for whatever reason, tough luck.” - Raluca Apostol

  1. “Not knowingly performing an action that has a negative impact on the net happiness of all the higher lifeforms in the world.” - Andrew Murphy

  1. “Acting with compassion and speaking from the heart.” - Thaisa Money

  1. “Do no harm is like reminding someone to not break wind while public speaking.” - Jason Etter

  1. “Be kind :)” - Rosario Caldas

  1. “Do no harm means realizing that people are crap at noticing persuasion, so 1st is don't sell stuff that's harmful. 2nd is about leveraging marketing efforts to build stickiness through clarity, simplicity and anticipation.” - JC

  1. “Treating people how they would like to be treated.  Consider beyond the intention of your actions, by being aware of the potential impact.” - Sara Shimoji

  1. “Do your best to improve someone's life.” - James Gerber

  1. “Leave others in the same or better condition after your interaction with them rather than having a negative impact.” - Chantelle Marcelle 

  1. “Know what you don't know and don't let your ego get in the way of common sense.” - Adam Knihtila
  2. “To me, do no harm means being conscientious of others. Not harming someone intentionally, whether physically or emotionally. Also, being a good global citizen. Helping others when they are in need. Interesting question, for sure. Curious about the rest of the answers you get.” - Melissa Brodsky 

  1. “I think of Do No Harm in terms of global development and aid. All programs have dividers, factors that creat division/ strife or connectors, factors that pull people, groups, and institutions together. Applying DNH helps organizations become more effective and accountable by recognizing, analyzing, and implementing programs that maximize positive outcomes.” - Katherine McConnell

  1. "Live and let live." - Aseem Mirza 

  1. “Be kind, and have integrity. It costs nothing, and goes a long way!” - Sultan Abdul-Rehman 

  1. “Do No Harm = Proactively Help Others.” - Jesse Guglielmo 

  1. “It reminds me of The Golden Rule. Do unto others what you would have them do to you.” - Michelle Hayes

What does ‘do no harm’ mean to you? Let us know over Linkedin by tagging us; Leon Health Science. 

Ready to take a stab at healthier, happier employees? Dive into everything Leon has to offer. 

Try LEON free for 30 days

Predict burnout

Perform better

Scale faster

Get Started