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Starting a startup for fitness professionals

Stories of struggle, losing friendships and (hopefully) success in the world of fitness startups. “ The most impressive people I know spent their time with their head down getting shit done for a long, long time.” — Sam Altman, Y Combinator I love that quote, because ultimately success in any start up, be it a gym […]

Written By Bryan Smith

On February 25, 2020

Dedicated wellness expertise each step of the way.

Stories of struggle, losing friendships and (hopefully) success in the world of fitness startups.


“ The most impressive people I know spent their time with their head down getting shit done for a long, long time.” — Sam Altman, Y Combinator

I love that quote, because ultimately success in any start up, be it a gym or a tech company, is about burying your head in the sand, and working your ass off.

We as fitness professionals are the ultimate entrepreneurs. Every day we build our brand by interacting with our clients, selling our services, engaging in social media, and designing new and exciting programs to drive new members through our doors.

Like it or not, if you choose this industry as your profession, you chose to hustle. You chose to work long hours. You chose to be your own brand.

Now accept that fate and grind.

My story.

I’ve literally worked in almost every vertical in the fitness world.

  • Managing multiple big box gym locations. Did it.
  • Opened my own training studio. Done
  • Worked with elite professional athletes. Yep
  • Started a tech driven start up. Twice.

And to be honest, I enjoyed every second of each opportunity I had.

But, I also knew that my need to work for myself, and to build a large, successful company, always out weighed my need for financial and professional security.

Growing something was never not an option.

But I failed, multiple times doing it.

And who knows, I might fail again.

So why I am I writing this?

This isn’t a post me trying to sell my company LeON to the reader, this is more about the need to let trainers and fitness professionals know, that it never stops. We always need to grind. We always need to push.

“Only two things can get you through this: that’s patience and persistence.” — Jay-Z

The fear of putting yourself out there

If your anything like me, you understand this fear. You understand the imposter syndrome we face on a daily basis.

That feeling of not knowing enough.

That feeling of you haven’t paid your dues to the industry to write blogs like this.

I’m here to tell you, it never ends. I’ve been in this industry since I was 20 years old, thats over 15 years!

And I still feel this way.

Every day.

Right at this moment.

But all I can say, is that if you feel any of the ways I do, don’t let it deter you.

Don’t let it stop you from:

Opening that gym.

Starting that bootcamp program.

Starting that blog.

And starting that start up.

I’ve lost friends, closed business and failed multiple times. But it was all part of my process of growing within this industry.

Embrace the suck, embrace the long hours and keep pushing. Write that blog, start that business and be the professional you started out to be.

Bryan

Dedicated wellness expertise each step of the way.